Innovation and Strategic Management

Ficha de unidade curricular - Ano letivo 2015/2016

Teaching language

English

Objetivos de aprendizagem

•Recognize the importance of innovation and strategy in firm´s development
•Understand, analyse and apply metodologies and tools for startegic and innovation analyse.

Contents

PART I- STRATEGIC MANAGEMENT
1- Strategic Management - An Introduction
2- Strategy – Definition
3- Components of a Strategy Statement
4- Strategic Management Process
5- Corporate and division strategic planning
6- Business Strategic Planning
7- Models for strategic formulation
PART II- INNOVATION
1-Innovation - An Introduction
2-What is innovation
3-Types Of Innovation
4-Strategic innovation

Teaching Procedures

•Expository method for theoretical approach
•Development of several activities and projects supported in the methodology “learning by doing”. This experiential-learning methodology, allows students to improve competences such as responsibility, confidence, team work, comunication, taking risks and decisions, simulating problems that occur in business environment

Evaluation Type

Frequency Attainment

Activities in class - 70%
Final work: Theoretical essay about innovation (2/3 students +/- 10 pages) – 30%